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The research was aimed at current users of Yammer, which, according to a Yammer representative, is currently over 1 million. In an unpublished pilot study, this researcher has seen the benefits of using Yammer bring themselves to light after only 1 day of use; however, this researcher required that participants have at least a month’s experience using Yammer.

Participants were hard to find because organizations that use microblogs to communicate internally are difficult to find and approach, and even when found an approached, many organizations do not allow employees to participate in research that can reveal something about the organization as a whole. The researcher recruited participants via a request for participation through internet searches, blogs, wikis, FaceBook, LinkedIn, Twitter, and various other social media tools. Various groups of people were contacted such as groups available for participation through LinkedIn. The researcher also contacted anyone who she is aware of is currently or has used a microblog to communicate with colleagues in the past. All organizations who list themselves on the Yammer website as using the tool were also contacted and given the opportunity to participate. Once participants were interviewed, using the snowball sampling method, each was asked to recommend another participant. Again, the reason for this was that given the focus of this research is on organizations and their use of microblogs such as Yammer, this researcher anticipated that it would be difficult securing participants. The researcher emphasized that participants will remain confidential to increase their level of comfort in participation, and also offered assistance in securing the organization’s approval, including a sample letter that could be sent to secure approval.

Due to all the difficulties outlined above, the goal was to interview approximately 15-25 participants. As explained by researchers focused on revealing the best sample size in qualitative research: phenomenologies directed toward discerning the essence of experiences should include about 6-10 participants. (Morse, 1994, 2000; Sandelowski, 1995) However, Marshall (1996) says: “New themes stopped emerging after about 15 interviews and an acceptable interpretative framework was constructed after 24 interviews—the stage of thematic and theoretical saturation.” In the end, 25 subjects participated in the study.

This is a section of a research study, to read more, go to the Table of Contents.


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