A total of 25 subjects participated in the study. This research aimed to examine people of all different ages. While age groups ranged from people in their 20s to people in their 50s, most participants were in their 30s and 40s, see Table 4.

Table 4: Participants’   Age Groups Frequency Percent
30s

9

36%

40s

9

36%

50s

4

16%

20s

3

12%

The study was not specifically focused on any particular industry; instead the goal was to gather information across a number of industries. See Table 5 for the complete list of industries from which people participated in the study.

Table 5: Participants’   Industries Frequency Percent
software

6

24%

consulting

3

12%

government

2

8%

video game

2

8%

oil and gas

2

8%

IT services

2

8%

automotive

2

8%

telecom

1

4%

insurance

1

4%

pharmaceutical

1

4%

B2B e-commerce

1

4%

website development

1

4%

human capital management

1

4%

Organizations’ size was another factor. On one end of the spectrum, the smallest organization had 5 employees; while the largest organization had over 200,000 employees, see Table 6. The most frequent organizational size was in the 1,001-10,000 category. Notice that in this category, organizations are large enough that employees will not know everyone.

Table 6: Size of   Participants’ Organizations Frequency Percent
1-10

3

12%

10-50

3

12%

51-250

0

0%

251-1,000

2

8%

1,001-10,000

7

28%

10,001-50,000

4

16%

50,001-100,000

3

12%

100,000+

3

12%

The study included participants with different roles: 52% (13) individual contributors, 40% (10) managers and 8% (2) managers of managers, see Table 7. The most frequent number of participants were individual contributors.

Table 7: Participants’   Roles Frequency Percent
individual contributor

13

52%

manager

10

40%

manager of managers

2

8%

This research also aimed to highlight how many times each day most participants used Yammer, for either reading or writing updates. This research showed that the most frequent usage pattern was 4-8 times per day, see Table 8.

Table 8: Participants’   Daily Use Frequency Percent
<1

1

4%

1-3

8

32%

4-8

12

48%

9+

4

16%

Finally, the most frequent level of microblogging experience was between 7 months and 2 years, see Table 9.

Table 9: Participants’   Microblogging Experience Frequency Percent
❤ months

1

4%

3-6 months

3

12%

7 months-1 year

8

32%

1.1 year – 2 years

8

32%

2+ years

5

20%

The researcher’s approach to the study

It is important to note that this analysis is a cross-case analysis. It is also worth mentioning that this research documents all the different experiences that were mentioned because each participant to some degree represented their organizations’ use patterns, therefore even examples that were only mentioned once, or very few times were captured.

This is a section of a research study, to read more, go to the Table of Contents.

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