The research is aimed at current users of Yammer, which, according to a Yammer, is currently just over 1 million. In an unpublished pilot study, this researcher has seen the benefits of using Yammer bring themselves to light after only 1 day of usage, however, this researcher will require that participants have at least a month’s experience using Yammer.

Participants are hard to find because organizations that use microblogs to communicate internally are difficult to find and approach, and even when found an approached, many organizations do not allow employees to participate in research that can reveal something about the organization as a whole. The researcher will try to recruit participants via a request for participation through internet searches, blogs, wikis, FaceBook, LinkedIn, Twitter, and various other social media tools. Various groups of people will be contacted such as groups available for participation through LinkedIn. The researcher will also contact anyone who she is aware of is currently or has used a microblog to communicate with colleagues in the past. Individuals will not be contacted one-on-one, instead the researcher will send out mass emails to groups of users. All organizations who list themselves on the Yammer website (or any other internally used microblog’s website) as using the tool will also be contacted and given the opportunity to participate. Once participants are interviewed, using the snowball sampling method, each will be asked to recommend another participant. Again, the reason for this is that given this research is focused on organizations and their use of microblogs such as Yammer, this researcher anticipates that it will be difficult securing participants. Of course, the researcher will emphasize that the participants will remain confidential to increase their level of comfort in participation, and also offer assistance in securing the organization’s approval, including a sample letter that could be sent to secure approval. Due to all the difficulties outlined above, the goal will be to interview approximately 15-25 participants.

As explained by researchers focused on revealing the best sample size in qualitative research: phenomenologies directed toward discerning the essence of experiences should include about 6-10 participants. (Morse, 1994, 2000; Sandelowski, 1995) However, Marshall (1996) says: “New themes stopped emerging after about 15 interviews and an acceptable interpretative framework was constructed after 24 interviews—the stage of thematic and theoretical saturation.”

This is a section of a research proposal, to read more, go to the Table of Contents

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